B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B strategies to achieve their goals:DELIVER COMMERCIAL INSIGHTThe Challenger™ marketing model challenges the traditional model to align marketing and sales, creating a collaborative marketing and sales strategy that creates a cohesive and smooth customer journey without a marketing and sales disconnect.The Challenger™ model incorporates both marketing and sales teams to enhance the efforts of both teams and provide insights at all touch points, both human and digital. Building a cohesive strategy between the two teams not only helps generate qualified leads, but moves customers through the buyer stages resulting in brand loyalty and increased revenue.COLLABORATION BETWEEN B2B SALES AND MARKETINGWe all know communication is key for bettering any relationship in your life; that stands true while communicating with your marketing and sales team. Consistent communication between these two teams is necessary to not only generate quality leads, but to deliver valuable insights along a buyer’s journey.”No matter how the CRM industry evolves, getting the sales and marketing teams to synergize is goal number one. Every success grows from their collaboration and free exchange of ideas, because you can’t serve the customer right when your best people are working blind.”Marshall Lager Encouraging lead alignment sessions around the customer journey with marketing and sales leaders will help generate high-quality leads and maximize revenue growth.B2B SALES AND MARKETING PLATFORMS JOIN FORCESThe most effective way to integrate marketing and sales teams is to leverage platforms that connects marketing leads with sales opportunities. More specifically, a platform that captures marketing leads by campaign source and then seamlessly scores, qualifies and alerts the appropriate business development representative. By integrating and configuring your marketing automation and CRM platforms, marketing and sales teams can deliver on the customer experience at every touch point along the way.NURTURING LEADS IN SYNC WITH BUYER JOURNEYWhen B2B sales and marketing strategies are in alignment with the customer’s expectations as they go through the buyer journey, there’s a greater volume of quality leads that will make their way from awareness to purchase.However, when there’s a gap between these teams, there’s a disconnect and usually results in lost revenue. For example, “Leads that come from online marketing materials close about 25% of the time, and leads that come in from sales – without the help of marketing – close at a rate of 1.5%”. When the traditional sales funnel is swapped with a sales and marketing buyer journey, there’s room to improve sales ready leads.CONSISTENT GOALS & METRICSWithout clearly defined and shared goals, alignment is challenging at best. It takes a commitment to collaboration, defining common goals and it takes hard work.Begin with how you will define and measure:

Scoring inbound leads

Marketing qualified leads (MQLs)

Sequencing of human and digital touch points

Service levels for responding to leads

Marketing contribution to closed won opportunities
Understanding the shifts in the buyer journey and how to adapt B2B sales and marketing strategies are critical to evolving in our world of constant disruption.

Let’s be honest, what is the real reason you are unable to get fit? Most people find it very difficult to lose weight and become healthier because they encounter a great many obstacles to becoming fit. It might be lack of time for one person and insufficient money for another person. You need to have a clear understanding of what is getting in the way of your fitness goals so that you can address the problem. Investing in home gym equipment might one of the best ways of solving most problems that prevent you from becoming fit.Most people are hesitant about buying home gym equipment because they feel that they will not be able to use them properly. Indeed, there are many people who use their exercise bikes or treadmills to store stuff on because they no longer can find the time or the inclination to use them. This does not mean that you too will waste the money you spent on buying your home gym equipment. If you are not serious about becoming fit then you will not be able to make the best use of your gym membership as well.It is a great advantage to have gym equipment within easy reach. You can plan your day easily so that you make the time to exercise every day. Think of how much money and time you can save simply by buying one or two pieces of fitness equipment and installing it in your home. If your family consists of more than one person then the savings are increased further.You can exercise as often as you need to if you have a gym in your basement or back yard. You will be able to devote a lot of time to exercise without waiting for another person to get off a particular piece of equipment you want to use, which is what happens in a gym. You will also not have to spend money on fancy workout clothes just because other people at your gym are better dressed or fitter than you.Getting home gym equipment is definitely a great idea as long as you are willing to work hard on it. Lots of people actually work harder on their home exercise bikes or treadmills simply because they have sunk a lot of money into them and what to ensure that they get a good return. Whatever your motivation is, make sure that you select your equipment carefully so that you benefit from it.

Hewlett-Packard are definitely more renowned as being a computer and also printer business that has also been more recently been manufacturing printers for the 3-d market. These 3d printers are increasingly being commonly used inside the custom made foot orthotic laboratory industry. In July 2021, Hewlett-Packard put out a press release announcing that they’re moving into the custom made foot orthotic marketplace with techniques and solutions for podiatric physicians and foot orthotists to use inside their practices using what they labeled the Arize Orthotic Solution. The product uses a blend of cutting-edge 3-d printing as well as cloud application that Arize enhances the advancement and distribution of custom-fit prescriptive orthoses to improve business operations to take foot wellbeing to the next generation. Foot doctors and orthotists may capture 3D model of their patient’s foot while using supplied scanner, then fine-tune and prescribe personalized orthoses for their patients using the cloud based prescription software.

Traditionally customized foot orthotics were created off a plaster reproduction taken off the foot and mailed to the main manufacturing laboratory who then make these devices and then mail it back to the foot health professional. Lately 3d scanners were used for taking the model of the foot and send the scan in electronic format to the manufaturer who would still hand make the foot orthoses or more recently make use of a CAM milling device to mill the device rather than make it by hand. The most up-to-date new development will be the use of 3d printing from the customized foot orthotic laboratory. This Arize Orthotic Solution is set to speed up as much of these procedures for your doctors. Arize spoils the established order of the marketplace, bringing with it a new kind of productivity and maximizes personalization capabilities that are hardly feasible by means of the more common procedures. One example is, the Arize scanning device and prescription software package will be able to immediately recognize anatomical points of interest about the foot that are found in the 3-d foot scan. From this the health care professionals may accept or modify when required and take an additional scan if required. Clinicians are able to make use of the prescribing software package to modify details on the order form to further improve form, fit, and function, with thin, lightweight, and well fitted foot orthoses which the 3D printing facilitates. It is advertised that the complete approach will require less than five minutes. The 3-d printing will leverage the design flexibility that is facilitated through 3-d printing to personalize the foot orthoses according to patient requirements, activity levels along with other prescription variables. The Arize cloud framework used by the product streamlines clinic functions and also efficiencies by providing access to every one of the clinic’s employees to all current patients as well as their prescription status. All this should really bring about a boost in a facilities work productivity.

This Arize Orthotic Solution uses HP Inc’s leading edge Multi Jet Fusion 3D printing engineering that can help podiatrists provide individually custom-made foot supports. For podiatrists and other specialty clinics the really variable and manual techniques can be tough. Foot orthotics built with Hewlett-Packard’s Multi Jet Fusion technology can be made to be able to optimise the types of materials that are used while supplying the fine detail combined with strength. Arize leverages the unique HP Inc improvements in digital applications and data intelligence to give a alternative having highly precise, reliable, and consistent electronic workflows to help you generate a competitive method.